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Identity crisis

It seems the internet has yet to make its most significant contribution to our lives. Screwing up our reputations. Google’s CEO Eric Schmidt has suggested that everyone will change their name as a rite of passage because of what they have done on line on Facebook and tweets etc. so they can leave their youthful mistakes behind them.

Of course its firms like Google that actually make this data easily accessible and able to be searched and collated so readily. So it’s actually a problem that is exasperated by their software. I would suspect that they are looking at expanding into the identity market. They can sell a name change service to you and to then they can sell all the information they have collected on you to anyone with the money.

Basically, it’s a niche market. Many others are in there and Google will have to buy out one of the established business link it with the Google databases and it would become the biggest in the world and with Google propensity to just take what they want I wouldn’t be surprised to find them trawling your machines pulling data for their databases.

I bet we would all be surprised by the amount of data Google has on each and every one of us now when the proper algorithms are applied. Once they turn their skills and access their databases for that use it will be a massive invasion of Privacy. Helped of course by our own useless governments giving them free updates of our data on a regular basis because they are so inept.

Something needs to be done all right. I’m sure though that the proper solution won’t be acceptable to the government and thus I think we should end up changing our name every few years. You can do it here cheaply enough here. One question, don’t tell the missus, does it invalidate a marriage license?

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